About Us

Welcome to Niara's Closet, a children’s boutique founded on the belief that clothing is more than just fabric—it’s a form of self-expression, a confidence booster, and a catalyst for big dreams.

My name is Alicia Jones, and as a mother and entrepreneur, I created Niara’s Closet with a vision to do things differently. I saw a need for children's fashion that was not only stylish and playful but also ethically made and durable enough for real-life adventures. That's why every piece in our collection is carefully chosen to be fair-trade and crafted with both quality and conscience in mind.

But our mission extends beyond the clothes themselves. At our core, we're building a community hub—a place where we can support our neighbors, uplift children, and give back to the families of Conway, South Carolina. Through our partnerships with local organizations like Fostering Hope Inc., we are committed to making a positive, lasting impact right here at home.

When you shop with Niara's Closet, you're not just buying a cute outfit; you're supporting a business that empowers children to feel confident and helps build a stronger community, one stylish step at a time. Thank you for joining our journey.